About Us
Founded in 2016, Lumina Creative helps teams bring clarity to complex digital work through thoughtful strategy and practical execution. By clarifying the real problems and prioritizing user experience, we craft digital experiences that untangle complexity, reduce technical debt, and scale well in the real world. We don’t chase the latest tools or trends. Instead, we reduce friction, lower long-term overhead, and build systems people trust and enjoy using.
We love what we do and the long-term relationships we’ve built with our clients. If your digital work feels heavier than it should, let’s start a conversation and see what’s possible.
About the Founder
Hayden is the founder of Lumina Creative and has spent his career leading digital strategy and product work in complex, high-trust environments where scale and clarity matter. His experience includes shaping digital strategy for the largest multi-site church in the country, partnering on various initiatives for the largest restaurant company by unit count in the U.S., and contributing to both small and large-scale projects for small business to Fortune 300 organizations.
Often described as a polymath, Hayden brings a broad range of experience and interests into his work, spanning music, design, software development, marketing, cross-functional product leadership, thought leadership, and strategic storytelling. That range allows him to step back, ask better questions, and connect dots others miss, helping teams move toward solutions that are not only effective today, but future-ready as well. He brings a calm, collaborative presence to the work, paired with strong strategic instincts and a willingness to get his hands dirty when needed.
At the center of his work is a genuine care for people. Hayden aims to leave teams stronger than he found them, not just through better systems, but by clarifying challenges, bringing fresh perspective, and helping teams think beyond the horizon. Having benefited from incredible mentors throughout his career, he’s intentional about extending that same care and investment to the teams and individuals he partners with.
Outside of work, Hayden enjoys playing guitar, working out, DIY projects, and spending time outdoors. He’s a dog person, active in his local church, and can hold his own when playing video games with his kids. Above all, he values his faith and the life he shares with his wife, Julia, and their family.