I led the consolidation of Inspire Brands’ franchisee digital experience, moving from WordPress to Squarespace to reduce operational overhead, simplify maintenance, and create a clearer, more intuitive experience for franchisees and internal teams.

When QR codes and manual check-in hardware began showing their limits in real-world environments, we ran a scrappy NFC experiment to rethink how people engage digitally in physical spaces. By reverse-engineering existing products and designing a mobile-first, human-centered workflow, we uncovered when tap works best, when it doesn’t, and how small, thoughtful changes can dramatically improve usability, reduce overhead, and scale across campuses.